Benefit to launch the 'Good Ship Benefit' on London's Thames

Benefit Cosmetics is launching an experiential drive called the Good Ship Benefit which will be located on R.S Hispaniola at London's Victoria Embankment.

Benefit launches the Good Ship Benefit
Benefit launches the Good Ship Benefit

The San Francisco-themed ship will be open for five months from April 9 giving consumers the chance to discover Benefit products, with cocktails, afternoon tea and culinary experiences.

The beauty and entertainment experience will feature The Brow Lounge, The POREfessional Vault, focusing on skin care and the Lashitude at the Upper Deck promoting Benefit’s mascara.

The Hoola Decks will bring the beach to the ship. The luxury decks come complete with Tiki huts and cabanas where users will be able to sip cocktails from the beach bar. The Pinkton Parlour will allow people to enjoy a coffee or a cocktail while on-board.

Benefit will offer guests the opportunity to donate to charities Look Good Feel Better and Refuge. Guests who climb on board during May and have their brows waxed can donate via text and will receive a complimentary 'Gimme Brow'.

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