Isobel has resurrected the Bernard Matthews 'bootiful' slogan in a new £5m TV campaign for the food brand.
The ad starts with a little boy sitting at the dinner table enjoying a meal with his family. He begins to sing the Joe Crocker hit 'You Are So Beautiful' when he is presented with a plate of Bernard Matthews' turkey drummers. The rest of the family joins in, and suddenly they are accompanied by a full orchestra and professional choir.
The campaign aims to reinforce the image of Bernard Matthews as popular brand providing great family meals.