Bernard Matthews 'Bootiful Choir' by Isobel

Isobel has resurrected the Bernard Matthews 'bootiful' slogan in a new £5m TV campaign for the food brand.

The ad starts with a little boy sitting at the dinner table enjoying a meal with his family.  He begins to sing the Joe Crocker hit 'You Are So Beautiful' when he is presented with a plate of Bernard Matthews' turkey drummers.  The rest of the family joins in, and suddenly they are accompanied by a full orchestra and professional choir. 

The campaign aims to reinforce the image of Bernard Matthews as popular brand providing great family meals.