Roccy the chameleon always remembers to take his vitamins. How can we tell? Because he can get up on his hind legs and body pop.
Berocca is using Roccy to illustrate the brand's claim that it can help combat tiredness and fatigue.
The work launches on Friday 17 March on TV, supported by VoD, out-of-home and digital. Accompanying social media activity will target commuters.