BETC London lands Livingstone's mayoral campaign account

BETC London, the agency behind Mayor of London candidate Ken Livingstone's campaign posters, has been formally appointed to the account as the campaign intensifies.

BETC has been awarded the account following two outdoor poster campaigns, one of which accused Mayor Boris Johnson of being a "pickpocket".

The appointment was chaired by Tessa Jowell, Labour MP for Dulwich and West Norwood, London.

BETC will work on a series of issue-driven ads for the Livingstone campaign in the lead-up to the London mayoral elections on 3 May.

Harry Barlow, communications adviser for Ken Livingstone, said: "BETC London showed us fantastic strategic thinking as well, as excellent creative ideas.

"This, combined with their awareness of the policy issues Ken is standing for, put them ahead of the curve. They are a new London office keen to prove themselves and we appreciate that enthusiasm."

The agency created a viral for the Livingstone campaign, called 'Poor Boris', showing the mayor riding his bicycle. The video claims Boris's mayoralty is a second job to supplement his work for The Daily Telegraph.

Johnson earns £250,000 a year for his columns at the newspaper, an amount he once described as "chicken feed".

BETC London has been "heavily involved" in Livingstone’s first party election broadcast, airing tomorrow (11 April).

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More