BETC London wins global ad account for Bacardi

BETC London has picked up the global advertising account for the rum brand Bacardi.

Bacardi: BETC London wins global account
Bacardi: BETC London wins global account

The agency won the business following a five-month long competitive pitch against undisclosed agencies. The business moves from Johannes Leonardo, with which Bacardi parted company last September.

The £5m UK advertising account, handled by Brothers and Sisters, is not affected by the appointment nor is Mr President, which has just created a series of global online films to celebrate Bacardi’s 150th anniversary.

The Mr President films, which are being promoted on Facebook and Twitter and, highlight some of the more colourful episodes from the brand’s history.

The New York-based shop Johannes Leonardo took over the global account in 2011 from the previous incumbent Y&R. The WPP network had worked on the agency since 2005 but the appointment was an attempt to find a boutique shop to oversee the bulk of its activity.

No one at BETC London would comment on the win.

Earlier this month Bacardi appointed Andy Gibson as its chief marketing officer, following the departure of Silvia Lagnado at the end of 2011.

Gibson becomes president of Bacardi Global Brands, and will be responsible for the overall leadership and direction of the company’s portfolio of spirits brands.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published