BETC Paris appoints Nilsson as creative director

Filip Nilsson, the former chairman and creative director of Swedish agency Forsman & Bodenfors, will join BETC Paris as a creative director in September.

BETC Paris executives: Rémi Babinet, Filip Nilsson and Stephane Xiberras
BETC Paris executives: Rémi Babinet, Filip Nilsson and Stephane Xiberras

Nilsson, who won 69 Lions in Cannes in his 20 years at Forsman & Bodenfors, is a digital specialist whose work for clients such as Ikea led to the agency being named world’s best digital agency in 2011 by the Gunn Report.

He will work on French and international accounts at Havas-owned BETC, with a broader role to aid the global development of the agency, which launched BETC London in 2011 and is seeking to expand into the US and Brazil.

Nilsson will report to Rémi Babinet, the chairman and global creative director of BETC, and to Stephane Xiberras, the chief executive and chief creative officer.

He resigned his creative directorship at Forsman & Bodenfors last summer, but remained as chairman. He is now on holiday until joining BETC in the autumn.

BETC is the global creative agency for Evian, and recently created the "baby & me" spot which has had 53 million views on YouTube.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More