Betfair borrows from Tinder to match horses with punters

The functionality of dating app Tinder has been borrowed by Betfair to match horses with racing fans via an algorithm, with punters able to place or reject a bet on a horse by swiping left or right.

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Punters are invited to enter details including their favourite football team to match them with horses. The app was launched for this weekend’s Grand National to great success (claims Betfair) and plans are being put in place to roll it out at other big racing events.

Brand: Betfair

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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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