Betfair "hero of the moment" by WCRS

Betfair has launched a TV advertising campaign promoting its offer to let punters cash out before their results have come in. The two slow-motion TV spots both show a man engrossed in a football match, deliberating whether to cash out of his bet now and take smaller winnings, or risk it all for a bigger payday, as dramatic music plays over the top. The work was written and art directed by Dan Gorlov and Rachel Le Feuvre, and directed by Adam Gunser through Bare Films.



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