Betfair sets up betting stall outside parliament to offer Government odds on England

A betting stall has been set up outside the Houses of Parliament offering, odds on England winning the World Cup, as Betfair sought to consolidate its position as unofficial bookie to the British Government.

Betfair: sets uo its stall outside parliament
Betfair: sets uo its stall outside parliament

The stunt referenced Whitehall mandarins compiling a report based on Betfair odds predicting there was a "high probability" that England will not get through the group stages, a development that became one of the most-read stories on the BBC website.

Brand: Betfair

Client: Barry Orr, PR manager at Betfair UK & Ireland

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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