Betfred hands account to Brothers and Sisters

Betfred has appointed Brothers and Sisters to its creative account after a competitive pitch.

Betfred: 'you'll love a bit of Betfred' by BJL
Betfred: 'you'll love a bit of Betfred' by BJL

The agency won the account, which has a media budget of more than £5 million, after a competitive pitch organised by Creativebrief. BJL was the incumbent on the account and re-pitched for the business.

Betfred and Brothers and Sisters will start working together immediately to produce a multi-channel national advertising campaign.

The first campaign will launch later this year, in time for the Barclays Premier League football season, which starts in August.

Brothers and Sisters has been asked to build the brand, integrate Betfred’s websites with its stores and broaden gambling’s appeal.

Rakesh Chablani, managing director for Petfre, the owner of Betfred, said: "We face challenging times ahead in an ever-increasing competitive marketplace. Brothers and Sisters showed us a concept that I believe will tackle those challenges head on, giving us the stand out we need."

BJL's most recent work for Betfred used the strapline, "You’ll love a bit of Betfred" and showed a bored man in a supermarket become the centre of a mini-carnival when he starts to make bets on his smartphone.

Brothers and Sisters has also promoted Jonty Harbinson to be head of design. He has worked at the agency for the past 18 months after running his own gallery and creative studio, and working at agencies including Y&R, HKLM and Actuate.

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More