BetVictor encourages fans to tweet to throw a punch in Pacquiao v Mayweather fight

BetVictor is encouraging boxing fans to power a punch at animated versions of Floyd Mayweather and Manny Pacquiao characters by tweeting support for the two boxers.

The site is pulling in live tweets about the fight
The site is pulling in live tweets about the fight

Ahead of the fight this Sunday, online casino and sportsbook operator BetVictor has created an online platform packed with social media content related to the fight such as the odds on who will win, live tweets related to the fight and the latest number of tweets each side has received so far.

Boxing fans have been encouraged to tweet their support using the hashtags #TheMoneyTeam or #TeamPacquiao, resulting in an animation of their favourite boxer throwing a punch at their opponent.

The website also shows live odds and a countdown to the match, aiming to drive up bets before the event.

Brand: BetVictor

Agencies: VCCP


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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