BetVictor promotes football offers in TV push

BetVictor, the online bookmaker, has released a TV ad promoting its football odds in time for the start of the Barclays Premier League season.

The ad features recurring character Maurice, an excitable punter played by comedian Paul Kaye, as well as the BetVictor chairman, Victor Chandler.

In the spot, called "train", Maurice skydives onto a speeding train to get close to Victor and find out the latest football odds, only for Chandler to tell him everything he is after is already available on the BetVictor website. The ad ends with Maurice clinging to the train as it nears a tunnel.

The ad, which fits into the existing campaign proposition that "Nothing should get in your way" when placing a bet, is one of three new spots being released.

The second ad in the series will highlight BetVictor’s in-play odds for Premier League football matches, which it is able to deliver after tying up with BT Sport. The third ad will promote BetVictor's casino games.

Karl Riley, the marketing director at BetVictor, said: "There was a lot of laughing on the film set and we hope this humour cuts through when the adverts are launched to the mainstream audience.

"We have the opportunity to promote live odds for the first time with this new round of TV ads and so the aim was to produce something funny and memorable that will get across the main message of best prices and value to our target audience."

The TV spot was created by VCCP. Nathan White wrote it, Ben Daly art directed it and Russell Bates directed it through Madam. MediaCom handled the media planning.

VCCP has worked with BetVictor since May 2012, when it won a contested pitch against three other agencies. Home was the incumbent on the account.

BetVictor claims it has delivered the most competitive football odds three years running, as verified by OddsChecker.

However, the bookmaker fell foul of the Advertising Standards Authority, which banned an ad in November after someone complained BetVictor’s claim to give the best prices most often for Premier League football matches did not clearly state it related to the match-result market only.