Beatrice (Betty) McBride, the former director of policy and communications at the British Heart Foundation, received an MBE for services to cardiovascular healthcare.
The now retired marketer was, according to the BHF, responsible for "many of the UK’s best known social marketing and policy campaigns at the BHF" including the celebrated Vinnie Jones ‘hands-only CPR’ campaign.
Simon Gillespie, chief executive at the BHF, said: "Betty’s MBE is testament to a career creating some of the UK’s most memorable charity campaigns. Through Betty’s drive and exceptional leadership, these campaigns have transformed public support for medical research, informed people about heart disease and strongly influenced policy to improve heart health."
Former Camelot chief executive Dianne Thompson was also honoured in the list, for services to the National Lottery and charitable services. Thompson wrote for Marketing on stepping down from the role last year, urging marketers to ‘Keep fighting the good fight’.
Other notable leaders from brands included in the honours list were Whistles CEO Jane Elizabeth Shepherdson for services to retail and Nestle chair and chief executive Fiona Kendric for services to the food and drinks industry and to skills development.
Mark Barber, the planning director at the Radio Advertising Bureau, has also received an MBE for services to commercial radio in the New Year Honours list. Barber has been at the RAB for more than 13 years and previously worked for Universal McCann.
Deric Henderson, the former editor of Press Association Ireland, was also recognised for his services to journalism in Northern Ireland. He received an MBE, too. Henderson retired from journalism last year after spending 45 years in the industry.
Roger Wright, the former director of the BBC Proms and controller of BBC Radio 3, received a CBE for services to music. Wright left the BBC in 2014 after 15 years to become the chief executive of Aldeburgh Music, a charity that helps artists with development and education.