Big Brother boosts C5 audience votes

Channel 5 has revealed that close to two million votes were cast during 'Big Brother' and 'Celebrity Big Brother'.

Big Brother: the reality show and its celebrity counterpart attracted two million audience votes
Big Brother: the reality show and its celebrity counterpart attracted two million audience votes

Some 1.5 million votes were cast during nine weeks of 'Big Brother ', 47% of which were through the 'Big Brother' Facebook app.

Channel 5 received around 500,000 votes for 'Celebrity Big Brother' through its telephone services.

'Big Brother' contributed to a 25% boost in Channel 5's evening audience while it was on air.

Nick Bampton, the commercial sales director at Channel 5, said: "We took a risk in changing the voting mechanism. Integrating Facebook is a UK first and we're pleased it has generated a substantial uplift in votes cast."

Channel 5 secured a number of deals around 'Big Brother': the sponsor was the skincare brand Freederm, Domino's Pizza created an eviction-night pizza and Touchstone Pictures held the world premiere of 'Paranormal Activity 3' in the house.

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