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IBM

Big Questions Live: The best bits

What did EE, British Gas Connected Homes and IBM have to say about customer insight?

Our experts shared nuggets of invaluable advice on making best use of data to create moments of delight for customers, they delved into what ever-evolving customer expectations mean for marketeers and explored how we can inject emotion into the into digital interactions to really connect with our audiences.

To see the full recording of our industry-leading panel, visit www.BigQuestionsLive.com and watch for free.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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