Big Yellow Self Storage brings back Space Invaders for interactive campaign

The Big Yellow Self Storage Company has revived the 1970s arcade game 'Space Invaders' with a twist, on an outdoor screen at the Westfield shopping centre in Shepherd's Bush.

The interactive six-sheet, created by CHI & Partners, is on the ground floor of the shopping centre and goes live today.

Passers-by can scan a QR code on the poster with their phones, turning their mobile device into a controller that allows them to play an altered version of 'Space Invaders' on the poster.

Instead of shooting aliens, players shoot household objects and furniture, clearing space as they go. The execution fits with The Big Yellow Self Storage Company's "Get some space in your life" strapline.

In addition to the game, The Big Yellow Self Storage Company is showing a 20-second video of the game, which is not interactive, on a digital 48-sheet screen at Fenchurch Street Station. At the end of the spot, the company's logo appears along with the campaign strapline.

The work was created by Ben Stump and Simon Findlater, and designed by Damian Courage. The Confessional was the digital production company that produced the game.

Kinetic and mSix handled the media side of the campaign.

CHI & Partners has worked with The Big Yellow Self Storage Company since 2007, when it won the account in a contested pitch. Doner Cardwell Hawkins (now Doner) was the incumbent.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published