- bigsave.com, the internet ecommerce store, is to take over the sponsorship of hit US medical drama ER on BSkyB's entertainment channel Sky One for the rest of 2000.
ER is one of Sky One's most popular programmes, reaching more than a million viewers each Thursday night. The sponsorship includes 15 second sponsorship credits before and after each programme, and will also include six 5-second top and tail break-bumpers before and after each ad break. The sponsorship credits are being developed by Sky One's in-house design team. bigsave.com will reveal plans of a new major sports TV sponsorship deal in the next week.