Bilboul named group CEO in Karmarama/Crayon merger

Karma Communications Group, which owns Karmarama, has merged the agency with its sister shop Crayon.

Ben Bilboul: becomes group chief executive of the integrated agency
Ben Bilboul: becomes group chief executive of the integrated agency

The new entity will operate under the Karmarama name as a single 175-strong integrated agency.

The merger will happen on 1 July and combine the creative capabilities of Karmarama with Crayon's data and digital offering.

The senior management team will comprise the Karmarama chief executive, Ben Bilboul, in the new role of group chief executive, Charles Watson as the group chairman, Crayon's senior partner Justin Hicklin in the role of group deputy chairman, and Adam Silver as the corporate development director.

Crayon's Dan Thwaites becomes the managing partner. Nicola Mendelsohn remains the executive chairman.

The creative department is headed by the chief creative officer across the group, Dave Buonaguidi.

The planning team will be led by Karmarama's Sid McGrath as the chief strategy officer, brand, and Crayon's Mark Runacus as the chief strategy officer, data and insight. Crayon's Matthew Brown will be the chief operating officer.

Karmarama will move to new premises on Farringdon Road at the end of the month. The new office will be shared with sister agencies including Kream, Kaper and Crayon Ci to create a group with a headcount of 250.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).