The Bill bows out for good with 4.41 million viewers

The final episode of ITV's long-running police drama 'The Bill' had an average audience of 4.41 million last night across ITV1 and ITV1 HD, according to unofficial overnight figures.

The Bill: final episode drew 4.41 million viewers
The Bill: final episode drew 4.41 million viewers
‘The Bill’ followed police operations at the fictional London police station Sun Hill for 26 years, over nearly two and a half thousand episodes, and helped launched dozens of acting careers.

Speaking at the Edinburgh International Television Festival on Saturday, ITV director of television Peter Fincham dismissed suggestions that the end of ‘The Bill’ was a sign of ITV moving away from scripted drama.

Fincham said: "The longer a programme runs, the bigger it is when it comes to an end. We’re now commissioning a lot of drama – there will be a lot of new drama this autumn."

Although ‘The Bill’ moved from twice-weekly episodes at 8pm, to once a week at 9pm earlier this year, Fincham said this had not been an early sign of its end, but a reflection of other demands on the schedule, such as peak-time international football.

Last night’s offering, ‘The Bill: Respect (Part Two)', an hour-long episode between 9pm and 10pm, commanded a 19.3% share of the TV-watching audience.

Despite the publicity surrounding ‘The Bill’, BBC One held its own during the crucial 9pm to 10pm slot with an average audience of four million tuning in to watch the star-studded thriller ‘The Deep’, a 17.5% share of the audience.

‘CSI: Miami’ was the third-most-watched show between 9pm to 10pm, with an average audience of 1.97 million people, an 8.6% share of the audience.

Channel 4’s ‘The Hunt for Britain's Sex Traffickers’ had an audience of 1.9 million people, an 8.3% share of the available audience. A further 172,400 people watched the show on Channel 4+1.

‘Zimbabwe's Forgotten Children’ on BBC Two managed an audience of 1.05 million people, a 4.8% share of the available audience.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More