Billetts launches US arm in response to 'demand for clarity'

Billetts, the media consultancy, is continuing its global expansion with the launch of a US operation called Media Performance Monitoring America.

The company is jointly owned by Billetts, Erwin Ephron of the media company The Ephron Consultancy and Neil Klar of the media data provider SQAD, and will be managed on a day-to-day basis by the chief operating officer, PJ Leary, with a dedicated American team.

Leary has a US media agency background having held a variety of management roles at agencies including Young & Rubicam, Ammirati & Puris and Lowe.

The New York-based MPMA will initially analyse and audit advertisers' TV expenditure but plans to extend its offering to other media.

John Billett, the chairman of Billetts, takes on the role of chairman of MPMA. He said the US base had been two years in the planning and was launched in response to advertiser demand for greater clarity in media evaluation in a US market that has suffered rampant media inflation.

- Headliner, p11.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).