The 60-second "what foxy did next" ad will debut tonight during 'Coronation Street' on ITV1, and will run over the next six months.
Created by Biscuit, the ad will also appear online and be supported by radio activity. The ad was directed and created by Biscuit's copywriter and art director, Matt Carter. Concord was the media agency behind the campaign.
The ad takes a candid look behind the scenes at Foxy’s life as a celebrity. Foxy gives a documentary TV crew a tour of his home and walks in on Jim Bowen reading a paper on the toilet.
'Big Brother' Series Six contestant Nikki Grahame also appears as Foxy's waitress, using her 2009 catchphrase "who is he".