Birds Eye appoints Cadbury marketer Margaret Jobling

Cadbury has parted company with its interim marketing director Margaret Jobling, who is taking over the marketing reigns at Birds Eye.

Cadbury: Jobling moves to Birds Eye
Cadbury: Jobling moves to Birds Eye
Jobling, previously head of marketing for Cadbury’s Dairy Milk brand, replaced Cadbury’s high-profile marketing director Phil Rumbol in May this year.

But Rumbol’s old role no longer exists in a shake-up of Cadbury’s marketing operations undertaken by new US owner Kraft.

Jobling is now taking on the role of marketing director at Birds Eye, replacing Ben Pearman who has left to join FMCG giant General Mills.

She will be joining Birds Eye in January.

Jobling previously held the role of marketing director at Sara Lee Household & Body Care UK.

Birds Eye, famed for its frozen foods, is owned by private equity company Permira.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More