Birds Eye 'give a bear a home' by AMV BBDO

The Birds Eye "Polar Bear" mascot opens the freezer to be confronted by a vision of himself in the latest ad for the frozen-food brand.

Birds Eye is releasing mini versions of the bear through an on-pack promotion.

The campaign is spearheaded by a TV ad this month and activity on its Facebook page.




Credits

Marketing director
Creative agency
Copywriter
Art director
Agency planner
Agency account man
TV producer
Media agency
Media planner
Production company
Director
Production co. producer
Post-production company
MPC
Audio post-production
Exposure
Communications director at AMV BBDO

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