Birds Eye Iglo marketing director to move to General Mills

Birds Eye Iglo’s UK marketing director Ben Pearman is to leave the company after less than three years to join FMCG giant General Mills.

Ben Pearman: joining General Mills (picture: Richard Church)
Ben Pearman: joining General Mills (picture: Richard Church)

Pearman is to take on the role of marketing director across Europe, Middle East & Africa for General Mills, which sells brands including Yoplait, Nature Valley and Haagen Dazs.

He will leave his current job at the beginning of October and move to Switzerland for the General Mills job.

Pearman joined Bird’s Eye in 2007 as its marketing director overseeing the brand and reporting to general manager Anne Murphy.

Birds Eye Iglo is one of Europe’s largest frozen food producers and makes children’s teatime favorite Fish Fingers.

Pearman had previously held marketing roles with Heinz and Nestlé-owned Kit Kat and Nescafé.

Birds Eye Iglo, which is owned by private equity firm Permira, said it would announce a replacement for Pearman in the next few weeks.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).