Birds Eye 'Rice Fusions' by The Assembly

Birds Eye has teamed up with The Assembly to launch a TV commercial for its new Rice Fusions range.

Directed by Tony Barry at Academy, the ad features the brand ambassador Clarence the Bear, with a voiceover by Willem Dafoe, and attempts to illustrate the quality and taste promise of Rice Fusions.

Credits

UK marketing director, Birds Eye
Copywriter
Planner
Media agency
Media planner
Production company
Director
Editor
Post-production
MPC
Soundtrack composer
Audio post-production
Exposure
TV

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