Bisto 'grace' by McCann Erickson

Children's perspectives on the value of families spending time together are highlighted in Bisto's latest television advertising campaign by McCann Erickson. The campaign, for the brand's new range of cooking sauces, follows on from a drive for Bisto last year to encourage families to spend one night a week eating a proper dinner together around the table and make it an "Aah Night". The "grace" TV spot builds on the same idea but, instead, the value of having these nights is seen from children's perspectives. In the ad, numerous children from around the UK, with different regional accents, tell us what they want out of the evening in the style of saying grace. At the same time, the children help their parents prepare the evening meal.


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