Bisto shortlists three for £4m account

- Bisto Foods has announced it has shortlisted three agencies to pitch for its £4 million advertising account. The incumbent of eight years, Abbott Mead Vickers BBDO, will line up against Grey and DMB&B for the business.

- Bisto Foods has announced it has shortlisted three agencies to pitch for its £4 million advertising account. The incumbent of eight years, Abbott Mead Vickers BBDO, will line up against Grey and DMB&B for the business.

The review is expected to be completed by January 1999. Ian Ayling, marketing controller at Bisto Foods, said: "We have recently undertaken a detailed strategic review of all Bisto's communications requirements, recognising the need to maintain the leading edge. AMV has been a valued partner producing effective campaigns for Bisto, and it is currently working on this autumn's press and TV campaign."





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).