BJK&E grabs fourth contract from FT Group

BJK&E Media has bagged its fourth contract from the Financial Times Group.

BJK&E Media has bagged its fourth contract from the Financial Times

Group.



Aside from FT.com, the Financial Times and the international account for

FT, the agency will now handle the pan-European launch of FT

MarketWatch.com, an online personal investment service.



BJK&E has set up an FT MarketWatch account team under director Tim Irwin

which will house planner/ buyers Andrew Aston and Katie Driver.



The team sits alongside other groups: FT.com, headed by Tara Marus, the

Financial Times, which his run by Dan Matthews, and Mary McGaughy’s

international unit.



Each are run as distinct accounts, although BJK&E has been working with

media owners on joint deals across the FT Group.



A range of FT media - including the UK newspaper, French paper Les Echos

and Investor’s Chronicle magazine are included on FTMarketWatch’s media

schedule.



Irwin’s team will also look at advertising in marketing and media trade

magazines.



The remainder of the estimated pounds 12 million budget will go on a

range of European media - focusing on the UK, Germany and Scandinavia -

from terrestrial TV and radio to posters. A sizeable proportion will be

spent online.



FTMarketWatch wants to reach consumers who already have a portfolio of

stocks and shares or use an independent financial adviser. Financial

advisers themselves are also a key target market.



FT MarketWatch - a joint venture between the FT Group and CBS

Corporation - will launch in the autumn.



The only piece of FT Group business BJK&E does not have is the personal

finance site FTYourMoney, which is handled by Starcom Motive.



Meanwhile, BJK&E, which is managed by Mark Patterson, is looking for a

planner/buyer with four to five years experience. The agency is also

seeking a junior planner/buyer who could come from a media owner.



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