BJK&E Media has bagged its fourth contract from the Financial Times
Aside from FT.com, the Financial Times and the international account for
FT, the agency will now handle the pan-European launch of FT
MarketWatch.com, an online personal investment service.
BJK&E has set up an FT MarketWatch account team under director Tim Irwin
which will house planner/ buyers Andrew Aston and Katie Driver.
The team sits alongside other groups: FT.com, headed by Tara Marus, the
Financial Times, which his run by Dan Matthews, and Mary McGaughy’s
Each are run as distinct accounts, although BJK&E has been working with
media owners on joint deals across the FT Group.
A range of FT media - including the UK newspaper, French paper Les Echos
and Investor’s Chronicle magazine are included on FTMarketWatch’s media
Irwin’s team will also look at advertising in marketing and media trade
The remainder of the estimated pounds 12 million budget will go on a
range of European media - focusing on the UK, Germany and Scandinavia -
from terrestrial TV and radio to posters. A sizeable proportion will be
FTMarketWatch wants to reach consumers who already have a portfolio of
stocks and shares or use an independent financial adviser. Financial
advisers themselves are also a key target market.
FT MarketWatch - a joint venture between the FT Group and CBS
Corporation - will launch in the autumn.
The only piece of FT Group business BJK&E does not have is the personal
finance site FTYourMoney, which is handled by Starcom Motive.
Meanwhile, BJK&E, which is managed by Mark Patterson, is looking for a
planner/buyer with four to five years experience. The agency is also
seeking a junior planner/buyer who could come from a media owner.