BJK&E names account team for Mercedes task

BJK&E Media has lined up a new account team to run the pounds 20 million Mercedes-Benz buying business, which kicks off from 1 January.

BJK&E Media has lined up a new account team to run the pounds 20

million Mercedes-Benz buying business, which kicks off from 1

January.



Tim Irwin, who joined the agency at the end of last week as board

account director, will head the division. He was previously media

director of RPM3 where he worked on the Mitsubishi account.



Irwin will liaise with James Jennings, his opposite number on the

separate pounds 15 million Chrysler account division.



Irwin and Jennings are planning to offer media owners special joint

advertising deals spanning both the Mercedes-Benz and Chrysler

brands.



BJK&E already handled Chrysler but took the Mercedes business earlier

this year from Mediapolis following a global consolidation of media by

the merged car giant.



Another member of the new team is senior planner/buyer Andrew Aston who

joined this week from Initiative Media. The final member is Katie

Driver, who moves across from the agency's IT arm BJK&E Advance at the

end of October as planner/buyer.



Both account groups will be overseen by BJK&E managing director Mark

Patterson.



'We've got a first-class team for a first-class brand.' said

Patterson.



BJK&E is also recruiting to replace Driver and find two senior

international IT planner/buyers for BJK&E Advance after winning a clutch

of new clients including FT.com.





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