BJK&E’s Prologue to offer media owners lowdown on clients

As part of its policy of communicating with media owners, BJK&E has launched a service called Prologue, providing ad managers with a range of information on the agency’s clients.

As part of its policy of communicating with media owners, BJK&E has

launched a service called Prologue, providing ad managers with a range

of information on the agency’s clients.



Prologue is a factsheet designed to provide media sales teams with all

the introductory elements they need to pitch to BJK&E and its

clients.



BJK&E has contacted ad managers across the country to introduce them to

the service. Ad managers can expect to find information on the company’s

products, the names of the key marketers, details of each brands’ market

share and its competitors. There are also notes on the company’s key

distribution methods and outlets, its geographical focus and recent

product developments.



Under a section headed ’media and advertising information’, there is

information on the BJK&E team that handles the account, as well as data

on the media mix the company has used and how much it has spent on

advertising in the last year. Maps and details of how to get to the

company’s offices are also provided.



Richard Parsons, BJK&E board director, explained: ’We are big believers

in working in partnership with media owners. Prologue does not replace

conversation but we hope it will be a helpful tool.’



Parsons said that media sales people who want to get hold of this

information should e-mail the company at nbradley@bjke.co.uk.



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