BJL creates Pancake Day social campaign for Asda

BJL, the London and Manchester-based integrated agency, has created a Pancake Day social media campaign for Asda, the first piece of work to come out of its content creation division.

Asda: BJL creates Pancake Day-themed Vine
Asda: BJL creates Pancake Day-themed Vine

The Social Studio will allow the agency to give clients real-time marketing tools and add to their social media activity.

The campaign for Asda will showcase the fun people can have creating different pancake toppings, including making animals such as an owl, a monkey and a lion.

BJL has made up a series of Vines to support the campaign. Shrove Tuesday is next week (17 February).

Paul Bentley, the director at BJL, will manage the strategy for the new department.

He said: "BJL has always been about stand-out creative and powerful storytelling. The pace of technological change and continually evolving consumer behaviour provides more opportunities than ever for us to help our clients connect with their target audiences.

"Blending strategic planning, PR, creative and technology, with in-house content editors and talented photographers, The Social Studio represents a compelling proposition for our current and prospective clients."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published