BJL makes play for clients by launching agency in London

BJL, the Manchester-based integrated agency, has opened a London office in Shoreditch as it attempts to broaden its client base.

BJL London (l-r): the launch team includes Richards, Ainsworth, Unsworth, Dandeker and Bentley
BJL London (l-r): the launch team includes Richards, Ainsworth, Unsworth, Dandeker and Bentley

The shop has recruited Aesop’s client service director, Paul Bentley, to run the office on a day-to-day basis. He was previously at BJL for six years and was also a board director at Iris.

Bentley will report to the BJL chief executive, Nicky Unsworth, who will oversee the strategic operation of the London agency.

Two members of staff from the 84-strong Manchester team will relocate to London – the head of content, Alex Dandeker, and the account planner Guy Ainsworth. They will be supported by Tom Richards, the creative director, who will divide his time between both offices. BJL is looking to hire more staff, including a planning director.

Unsworth said the time was right to open a London office after BJL’s acquisition of Mere PR in July last year. She added: "There is something interesting happening in Shoreditch and we wanted to be part of that."

Unsworth said a London office would give the agency access to a wider talent pool from which to recruit, par­ticularly individuals with technical and digital skills, as well as attract clients who would not usually consider a shop based in Manchester.

"The national brands we work for tend to have a northern head office or heritage," she said. "We recognise that Manchester is not on the radar of some clients. A London office will help tap into a new prospective client base."

BJL works with clients including British Airways, Subaru, Isuzu, Asda, Betfred, Yorkshire Building Society and Swinton Insurance.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published