BK Twitter feeds grows by 20,000 following hacking

Burger King's official feed is up-and-running today and boasting 20,000 new followers, after it was hijacked yesterday by hackers who changed is branding to arch-rival McDonalds.

Burger King: regains control of its Twitter account
Burger King: regains control of its Twitter account

Burger King's first Tweet today following the hijacking was "Interesting day here at BURGER KING, but we’re back! Welcome to our new followers. Hope you all stick around."

Yesterday's hackers put up the McDonalds logo and sent out messages for over an hour, before the account was shut down by Twitter.

The hackers told Burger King’s 89,000-plus followers that the company had "just got sold to McDonald’s because the whopper flopped".

Further posts on the account contained racial slurs, obscenities and references to drug use. No one has admitted to being behind the stunt but the hacking group Anonymous tweeted about the incident extensively.

A Burger King spokesman said: "We apologise to our followers who have been receiving erroneous tweets about other members of our industry and additional inappropriate topics."

Before the hacking, the Burger King Twitter feed had 89,000 followers, which has now grown to over 110,000.

McDonald’s posted a message on its own Twitter feed which read: "We empathise with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking."

The incident is similar to the messages sent out by a HMV employee after the struggling retailer fell into administration.

Read more on The Wall blog

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More