The Black Farmer kicks off search for creative partner

The Black Farmer, the food brand owned by the former Conservative parliamentary candidate Wilfred Emmanuel-Jones, is looking for an advertising agency.

Emmanuel-Jones: ad review. Credit: Johanna Ward
Emmanuel-Jones: ad review. Credit: Johanna Ward

Emmanuel-Jones established The Black Farmer in 2004, selling gluten-free products including sausages, bacon, cheese and eggs.

The Black Farmer has predominately used below-the-line communications in the past. It hired McCann London in 2008 but not much advertising materialised.

The company is now working with AAR to compile a shortlist and hopes to appoint an agency by mid-June.

Emmanuel-Jones stood as the Conservative Party candidate for Chippenham in the 2010 general election. Before launching The Black Farmer, he led Communications Plus, a marketing and PR agency.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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