Black Friday: in numbers

With the shopping craziness that is Black Friday taking place tomorrow, we take a look at the figures from last year's retail sales.

In 2015 £3.3bn was spent on Black Friday weekend, with £1.1bn being spent on the Friday itself. That meant Black Friday was the UK's biggest day for online retail ever. However, will that number be beaten this year? 

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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