Blackwell searches for shop to develop online brand work

Blackwell, the academic bookseller, is looking for an agency to help it tap into the growing number of students and academics who are buying their books online.

Blackwell, the academic bookseller, is looking for an agency to

help it tap into the growing number of students and academics who are

buying their books online.



The company is seeking an agency to help develop a visual identity for

the brand which can be used on a new online bookstore website, and to

develop creative and buy media for a marketing campaign for the new site

for later this year.



Hannah Grant, Blackwell’s marketing manager, is understood to be looking

for shops with experience in brand development - especially in the youth

area - as well as a track record in new media. Since the site may roll

out to European users, it is also seeking international capability.



The website will also feature other services, split into three broad

areas: learning, living and loafing.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).