Blink suspends publication due to distribution problems

LONDON - Blink, the men's entertainment and lifestyle magazine launched in May, has temporarily closed after problems with distribution.

Publisher Parallel Sky has withdrawn the magazine because it was only able to distribute 45,000 copies, well short of its 80,000 target.

Blink will relaunch in February to give its publisher time to try to resolve distribution issues. Large retailers such as WH Smith are not stocking the title.

The magazine launched with a focus on film, music and fashion and was aimed at male readers resistant to the glamour girl approach of other men's monthlies.

Parallel Sky will focus on another launch, Urban Image, a bi-monthly fashion title that will hit newsstands on November 26.

Adrian Grant, publisher and editorial director of Blink, said: "Economically it makes more sense for the company to take some time out and relaunch the magazine next year, when a bigger marketing and circulation plan can be implemented."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).