Blink TV wins huge big-screen deal for Boyzone’s Euro tour

Blink TV, the provider of big screens for indoor arenas, has struck a deal to display its pre-concert programming and advertising on Boyzone’s 23-date tour across Europe.

Blink TV, the provider of big screens for indoor arenas, has struck

a deal to display its pre-concert programming and advertising on

Boyzone’s 23-date tour across Europe.



Blink, which is jointly owned by Mirror Television and Capital Media

Group, was launched in November to offer tailored video programming at

live performances, as part of the build-up to the band’s

performance.



Advertisers will each pay pounds 25,000 to take part, making the medium

competitive with cinema advertising; in return they are being guaranteed

more than 600,000 impacts.



The announcement of the Boyzone deal, Blink’s biggest so far, follows

the completion of the first 65 Blink broadcasts, which have included the

Spice Girls and East 17. Advertisers that have signed up include BT,

Sony Playstation, Canon, Gillette, Cellnet, JVC, Duracell, Volkswagen,

Peperami and Lee Jeans.



Barry Llewellyn, the joint managing director of Blink, said: ’We know

the make-up of the audience, which means we can put proposals to

advertisers on a targeted basis.’