Blinkbox "launch campaign" by Karmarama

The new ad for Tesco’s TV and film streaming service Blinkbox, the first work for the brand by Karmarama, shows a struggling boxer whose fortunes are turned around after his cornermen show him the latest releases between rounds.

The spot shows the boxer inspired by the TV series True Blood and the movies The Amazing Spider-Man, Kung Fu Panda 2 and Magic Mike. The TV campaign is supported by radio, outdoor, digital out-of-home and print. The work was created by Rob Turner and Dave Westland, and directed by John O’Hagan through RSA.