Blinkbox readies campaign to promote its cinema links

Blinkbox, Tesco's answer to LoveFilm and Netflix, is preparing to release a brand campaign that it hopes will establish it as the home of the latest blockbusters.

The integrated campaign, created by Antidote and called "fresh from cinema", will launch on Monday. The ad push comes amid speculation that Tesco may look to sell the company.

In addition to 30" TV spots Blinkbox’s marketing plans include video on demand, digital display, outdoor (including the side of London buses) and social media.

The campaign will use a spoof cinema classification, "F", which stands for "fresh from the cinema", to promote its new films.

At Antidote the creative team was Teddy Keen (who directed the spot), Meigan Brown and Tobias Owen. The agency produced it inhouse.

Media planning and buying was overseen by Arena Media.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More