Blinkbox readies campaign to promote its cinema links

Blinkbox, Tesco's answer to LoveFilm and Netflix, is preparing to release a brand campaign that it hopes will establish it as the home of the latest blockbusters.

The integrated campaign, created by Antidote and called "fresh from cinema", will launch on Monday. The ad push comes amid speculation that Tesco may look to sell the company.

In addition to 30" TV spots Blinkbox’s marketing plans include video on demand, digital display, outdoor (including the side of London buses) and social media.

The campaign will use a spoof cinema classification, "F", which stands for "fresh from the cinema", to promote its new films.

At Antidote the creative team was Teddy Keen (who directed the spot), Meigan Brown and Tobias Owen. The agency produced it inhouse.

Media planning and buying was overseen by Arena Media.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More