BLM beats leading media agencies to pounds 2m new business

Booth Lockett Makin has secured two wins that will bring in around pounds 2 million of new billings at the expense of TMD Carat and the Media Business Group.

Booth Lockett Makin has secured two wins that will bring in around

pounds 2 million of new billings at the expense of TMD Carat and the

Media Business Group.



Universal Records, formerly MCA Records, has consolidated its pounds 3

million business into BLM. The agency already handled the strategic

planning and TV buying which makes up the bulk of the business.



The remaining tactical work, most of which is press, is worth in excess

of pounds 1 million.



The account had previously been handled by the Media Business Group, but

as Universal moved into producing compilation albums, it came into

conflict with TMBG’s pounds 30 million Polygram account.



Steve Tallamy, the director of strategic marketing at Universal Records,

said: ’BLM has provided proactive solutions on all projects.’



In addition, BLM beat TMD to the pounds 1 million planning and buying

business for the leading fertiliser brand, Phostrogen.



The win follows the purchase of Phostrogen by Solaris, a BLM client.



Charlie Makin, the managing partner at BLM, commented: ’We have nurtured

Solaris for a number of years and now it has borne fruit.’



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).