BLM capitalises on delayed elections to secure poster sites

BLM Media has taken advantage of the Government's decision to delay

the general election by a month by acquiring vacant Labour Party poster

sites, which had been originally secured for a 3 May election.



The putting back of the election date to 7 June, because of the

foot-and-mouth crisis, has led to the cancelling of a heavyweight Labour

poster campaign that was planned during this month to lead up to the

original election date in May. Both the Conservative and Labour parties

were forced to keep their poster site bookings, rather than pay

cancellation costs of 90 per cent.



However, BLM Media has negotiated with the Labour Party's poster

specialist, Poster Publicity, which also acts for the media agency, to

buy half of the Labour Party's sites, worth just less than pounds 1

million in advertising.



BLM will use the sites for two of its clients, the Paramount Comedy

Channel and Blockbuster. Ironically, the Paramount sites will be used to

advertise the US political satire series Spin City. More than 700

national 96-sheet sites will be used to support this campaign.



BLM has secured 500 48-sheet sites in London for Blockbuster, with the

campaign kicking off this week. The agency secured the two deals last

week.



Steve Booth, the chief executive of BLM Media, said: 'For the fleet of

foot, opportunities such as this are there to be capitalised upon. The

short lines of communication that we have with our clients enable us to

act quickly.'



Both Labour and the Conservatives have held back campaigns planned for

the last two weeks in April until the end of May. The scale of the

campaigns, however, will be lower than the usual election drive.



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