BLM and TBWA form new agency unit

Booth Lockett Makin and TBWA GGT Simons Palmer are to create a joint venture operation to incorporate their media and creative expertise, going against the industry trend for separating the two.

Booth Lockett Makin and TBWA GGT Simons Palmer are to create a

joint venture operation to incorporate their media and creative

expertise, going against the industry trend for separating the two.



@ the Hub, which launches on 1 May, will have Thomas Cook as its first

client. The unit has been specifically created to manage retail clients

who are competing both on- and offline.



Graham Hawkey-Smith, a strategic planning director at BLM, and Graham

Deakin, an account director at TBWA, will be joint managing directors of

the venture, overseeing a team of ten permanent members. Media planners

and buyers from BLM will sit with account handlers and planners from

TBWA.



Creative, however, will remain in Whitfield Street. The offices of @ the

Hub will be based at BLM’s new building in Marshall Street.



Explaining the thinking behind @ the Hub, Charlie Makin, a managing

partner at BLM, said: ’This is a fast, responsive unit which will break

down the old barriers between how creative agencies and media agencies

used to work. It’s about a collaborative team effort reaching the right

solution faster.’



Simon Clemmow, chief executive of TBWA, said: ’The arrival of the

internet has increased pressure on travel agents like Thomas Cook.

That’s why we want to merge its media and creative services and produce

solutions that are centred around what’s right for Thomas Cook.’



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