Booth Lockett Makin and creative agency TBWA GGT Simons Palmer are
teaming up to create a unit that provides both creative and media
@ The Hub, which opens its doors on 1 May, will pool the two outfits in
a bid to provide a more closely aligned service.
The new unit has already secured Thomas Cook as its first client, and
has a brief to develop integrated solutions for the holiday giant’s
retail business, including high street branches, telesales and
@ The Hub will be headed by Graham Hawkey-Smith, currently BLM’s head of
strategic planning, and Graham Deakin, a partner at TBWA. The two will
become joint managing directors.
Hawkey-Smith and Deakin will oversee a team of 12 -seven from BLM and
five account handlers from TBWA. Day-to-day running of the unit will be
the responsibility of associate director Adam Shoefield, who will work
with account manager Michael Aneto, senior executive Matt Bales and two
unnamed executives. BLM is also seeking two high-calibre graduates.
Hawkey-Smith said @ The Hub had been created to serve a growing need for
speed and efficiency in the creation of ad campaigns. He said: ’Our
philosophy is to provide a very quick turn-around for clients who are
often in extremely competitive markets. We can provide a unified
response from a multidisciplined team.’
Hawkey-Smith was keen to stress that @ The Hub had not been created
specifically to cater for Thomas Cook’s needs, and that BLM and TBWA
were hoping to add to the operation. ’We would like to bring new
elements in to The Hub, such as a direct marketing resource,’ he said.