BLM and TBWA link to form The Hub

Booth Lockett Makin and creative agency TBWA GGT Simons Palmer are teaming up to create a unit that provides both creative and media planning/buying expertise.

Booth Lockett Makin and creative agency TBWA GGT Simons Palmer are

teaming up to create a unit that provides both creative and media

planning/buying expertise.



@ The Hub, which opens its doors on 1 May, will pool the two outfits in

a bid to provide a more closely aligned service.



The new unit has already secured Thomas Cook as its first client, and

has a brief to develop integrated solutions for the holiday giant’s

retail business, including high street branches, telesales and

interactive services.



@ The Hub will be headed by Graham Hawkey-Smith, currently BLM’s head of

strategic planning, and Graham Deakin, a partner at TBWA. The two will

become joint managing directors.



Hawkey-Smith and Deakin will oversee a team of 12 -seven from BLM and

five account handlers from TBWA. Day-to-day running of the unit will be

the responsibility of associate director Adam Shoefield, who will work

with account manager Michael Aneto, senior executive Matt Bales and two

unnamed executives. BLM is also seeking two high-calibre graduates.



Hawkey-Smith said @ The Hub had been created to serve a growing need for

speed and efficiency in the creation of ad campaigns. He said: ’Our

philosophy is to provide a very quick turn-around for clients who are

often in extremely competitive markets. We can provide a unified

response from a multidisciplined team.’



Hawkey-Smith was keen to stress that @ The Hub had not been created

specifically to cater for Thomas Cook’s needs, and that BLM and TBWA

were hoping to add to the operation. ’We would like to bring new

elements in to The Hub, such as a direct marketing resource,’ he said.