Blockbuster to review pounds 5m creative account

Blockbuster Entertainment is lining up a list of agencies to pitch for its pounds 5 million advertising account, held by TBWA GGT Simons Palmer.

Blockbuster Entertainment is lining up a list of agencies to pitch

for its pounds 5 million advertising account, held by TBWA GGT Simons

Palmer.



The pitch is being co-ordinated by the AAR and agencies considered for

the shortlist include HHCL & Partners, Partners BDDH, Delaney Lund Knox

Warren and TBWA. A shortlist of three is expected by the end of this

week.



It is thought that the company is keen to move to a smaller agency than

TBWA - it appointed GGT in 1995, which has since been folded into

TBWA.



The company’s UK director of marketing, Siobhan Chatburn, called the

review, which comes as the video rental market faces stiff competition

from video-on-demand.



Agencies are being informed that the account will be worth pounds 10

million, even though only pounds 5 million was spent last year. The

company is intending to increase the proportion of its budget that is

spent on radio advertising.



A Blockbuster spokesman said: ’With increasing competition from

direct-to-home movie delivery services, 2000 represents a challenging

time for Blockbuster to prove that it can deliver not only newer movies

but a far wider choice than is available from any other source.



’Blockbuster therefore felt it prudent to open up the strategic and

creative playing field to ensure that it enters the new year with the

right message and the right creative to successfully overcome the

challenges ahead.’



The company is developing its DVD service and is moving further into new

media and e-commerce. It has teamed up with Warner Home Video and

Toshiba to push DVD in the run-up to Christmas with a pounds 2 million

ad campaign.



Blockbuster is owned by Viacom, which also owns the video distribution

company, CIC. CIC appointed Delaney Fletcher Bozell to its pounds 4

million account earlier this year.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).