Bloomberg Businessweek 'brand campaign', created in-house

Bloomberg Businessweek has launched an outdoor advertising campaign to promote the personality of the magazine and build on its editorial and commercial strengths.

The campaign, created in-house, promotes the title’s new Europe and Asia editions, launching in early 2012. The campaign will run across digital screens in airports and on 48-sheet posters at rail stations. The images are inspired by topical stories in the magazine.