The ‘Fast Beauty to Go’ app, initially available on iOS, will ship out beauty treatments to customers anywhere in travel zones one and two in London. The brand promises a booking speed of 30 seconds and confirmation within the hour.
Blow runs a number of salons in the city and will dispatch a team of beauticians to customers for treatments including nails, hair or make-up, starting from £30 per person.
The new app taps into the growing on-demand economy, pioneered by the likes of Uber, where customers can request an experience or service immediately.
Fiona McIntosh, co-founder of Blow said, "Since launching blow LTD beauty bars in Covent Garden and Canary Wharf we’ve seen a huge demand for pop-ups at parties and corporate events, fashion shoots and product launches.
"It’s the ultimate iteration of fast beauty - we come to you."