Blow Ltd app offers beauty on delivery

Beauty brand Blow Ltd has launched an app offering makeovers on demand anywhere in central London.

Blow Ltd: beauty on demand
Blow Ltd: beauty on demand

The ‘Fast Beauty to Go’ app, initially available on iOS, will ship out beauty treatments to customers anywhere in travel zones one and two in London. The brand promises a booking speed of 30 seconds and confirmation within the hour.

Blow runs a number of salons in the city and will dispatch a team of beauticians to customers for treatments including nails, hair or make-up, starting from £30 per person.

The new app taps into the growing on-demand economy, pioneered by the likes of Uber, where customers can request an experience or service immediately.

Fiona McIntosh, co-founder of Blow said, "Since launching blow LTD beauty bars in Covent Garden and Canary Wharf we’ve seen a huge demand for pop-ups at parties and corporate events, fashion shoots and product launches.

"It’s the ultimate iteration of fast beauty  - we come to you."


Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published