Blu e-cigarette kicks off advertising review

Blu, the e-cigarette brand, is looking for an agency to handle its creative account.

Blu e-cigarette kicks off advertising review

The company has contacted a number of shops but has not yet circulated a detailed brief.

Brothers and Sisters is the incumbent but does not intend to repitch.

The agency created a TV spot, "Blu freedom", which was released in 2014. It was touted as being a £20 million campaign, although sources have told Campaign that the media spend was significantly less than that.

Blu, previously known as Skycig, appointed the former L’Oréal marketer James Dodkin as its first UK marketing director in August 2014.

It is understood that the company wants to move away from the visual metaphors of its previous campaign to focus on direct response.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More