Blu e-cigarette kicks off advertising review

Blu, the e-cigarette brand, is looking for an agency to handle its creative account.

Blu e-cigarette kicks off advertising review

The company has contacted a number of shops but has not yet circulated a detailed brief.

Brothers and Sisters is the incumbent but does not intend to repitch.

The agency created a TV spot, "Blu freedom", which was released in 2014. It was touted as being a £20 million campaign, although sources have told Campaign that the media spend was significantly less than that.

Blu, previously known as Skycig, appointed the former L’Oréal marketer James Dodkin as its first UK marketing director in August 2014.

It is understood that the company wants to move away from the visual metaphors of its previous campaign to focus on direct response.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).