BMB on alert as Cobra calls creative review

Molson Coors is looking for a creative agency to handle the advertising for the Cobra Indian beer brand.

Cobra: creative review
Cobra: creative review

Beattie McGuinness Bungay holds the business and created the "Cobra train" spot that was launched in February last year.

ISBA is thought to be advising on the review, which is in its early stages. Cobra has approached various agencies, including some on the Molson Coors roster.

Molson Coors spent £2.4 million on UK media for Cobra in the year to Sep­tember 2012, according to Nielsen.

Media, handled by ZenithOptimedia, is unaffected.

BMB was appointed in 2009 after Molson Coors bought a majority stake in Cobra from the founder Karan Bilimoria. BMB also works on the Molson Coors beer brands Corona and Grolsch.

"Cobra train" showed travellers on a train in India enjoying the bottled beer, ending with the line: "Splendidly Indian, superbly smooth."

A Molson Coors spokesman declined to comment.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published