DMB&B has netted the Cyprus Tourist Board account after a five-way
pitch against Collett Dickenson Pearce, Impact FCA, BMP4 and the
incumbent, Summerfield Wilmot Keane.
The business, which has a spend of pounds 1.3 million in the UK, is a
full-service win that was scooped in conjunction with the Media Centre,
the DMB&B group’s media arm.
A campaign is expected to break next month to drive spring holiday
Barry Cook, the managing director of DMB&B, said: ’We will be producing
some extremely different creative work in a sector that is dominated by
Our task is to build Cyprus as a quality destination and establish a
distinctive identity for the country that sets it apart from the
A second series of ads will run in the summer, aimed at boosting the
winter market. Cyprus is a year-round destination with a large number of
smart hotels and high standards of accommodation. The new advertising
would also be expected to promote the variety of activities on offer in
Cyprus, including golf and skiing, as well as beach holidays.
Andy Byrd, the business development director at DMB&B, said: ’With our
Australian Tourist Commission experience, we have built up fantastic
travel credentials. We can use some of that learning to evolve the
The agency is able to handle both accounts because the two destinations
- Australia being long-haul and Cyprus being short-haul - are not deemed
to be in competition with one another.
Advertising promoting the romantic appeal of Cyprus, created by
Summerfield Wilmot Keane, has already been running this year.